We asked Krystle Nirschel to provide examples of her past video production work, for various types of clients and purposes - here's what she shared!
Thanks to Krystle for sharing a few pieces from her portfolio.
The Next Act Fund is building a team of female investors to invest in female entrepreneurs, and has posted their goals at nextactfund.com.
The “Goals” section of the website seems to reflect a decision on the part of Yvonne Campos and her colleagues at the fund, to be as transparent as possible.
This approach seems very likely to build credibility and rapport with a potential investor - and do it quickly. The reader knows exactly what kind of fund Next Act wants to be, and they don’t have to spend any further time investigating if it conflicts with their own goals.
Check out this screenshot...it's from the Video Library page of GreatServiceForums.com. This entire page is a brilliant piece of pitchcraft.
It’s to look at this page and not find things to love. The videos have high quality picture and sound, and keep a consistent look and feel. The background colors actually match the color palette of the overall site. They’re short - teasing the viewer with an idea and then stopping abruptly - leaving you unsatisfied because you want to know how the story ends.
Check it out for yourself here.
Check out this explanatory text from Stirling Bridge's introductory letter:
Communication skills are absolutely vital to any organization. In business, politics, and everyday life, we rely on persuasion to get what we need. To survive, prosper, protect, and grow, we need to persuade. To make good decisions—and to evaluate the ones other people make—we need good standards for logic, evidence, and speech. These are just a few reasons that communication matters:
As Assistant Professor of Public Deliberation and Civic Life at the University of Pittsburgh, communication matters to me, and I’m here to help. Aside from this position, I have consulted with international nonprofit organizations, public officials, and private citizens about public speaking and communication. My twenty years of involvement with the highest levels of debate competition, including six years as a debate coach at Harvard, have given me a unique perspective on these problems and a passion for finding good solutions.
Want to be better? Email me at StirlingBridgeCommunication@gmail.com
What do you think, Pitchcrafters? Let us know on Twitter @pitchwerks.
Suffice it to say that we're not advocating this approach - but it is an eye-opening look at how the Russian government goes about persuasion.
"Since its 2008 incursion into Georgia (if not before), there has been a remarkable evolution in Russia's approach to propaganda..."
Read the paper on Rand.org:
The Russian "Firehose of Falsehood" Propaganda Model
This week's guest: consultant, debate coach & professor at the University of Pittsburgh.
A recent article about our upcoming guest
SUBSCRIBE NOW to make sure you don't miss Pitchwerks #14 with Dr. Matheson when it's released Wednesday, January 4th!
Check out Devon's very specific commission language:
WHAT TO EXPECT
Please email me the following information:
Just to make things a bit easier, we've added YouTube to the list of ways that you can get the show. There's no video, but it's an easy way to listen to the show - especially if you're trying to binge it while working.
A number of you have mentioned that you'd like to see YouTube videos.
I'm sure I don't have to mention that no one - no one - likes a long YouTube video.
So, if we decide to do this, it'll have to be a completely different kind of content. My preference would be to keep videos under 3 minutes. But - I'm not the one who wants videos.
So you - the audience of this fine program - will need to tell me what you're looking for. Pitch me on your idea(s) for a YouTube series. If it makes sense, we'll do it.
You know where to find me - use the Pitchwerks handle pretty much anywhere and sound off.
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