You have to love the way Phazzer leads with what’s in the box, and the price of the set right at the top of the page under “Product Info”.
Phazzer EVP Brandon Womack says during his Pitchwerks interview that his product is significantly less expensive than the competitive device - and putting his pitch right at the top of the page definitely shows confidence in that.
The elephant in the room.
Everyone’s going to be wondering about how Phazzer compares to its big name competitor. It’s the most important question. I give Phazzer a lot of credit for meeting this question head-on by sprinkling this graphic - which links to a very granular comparison chart - very liberally around the site.
Still not convinced? How about some lo-fi videos to make the point? Now that the company has a chance to make a massive move on the market, I’m sure these will be replaced with the slicker, better produced ones that many companies prefer. But I like these ones.
These videos are honest. They’re simple, humble, and made by real people who have a real thought to communicate. I like the authentic, transparent feel they give you.