Everybody goes to the airport, so Axle's ridesharing people there for less.
Bharath Krishnamoorthy - “B” for short - is one of two founders of Axle Travel, a data-driven ride pooling service that launches on July 24th in Pittsburgh. Beginning with a basic strategy of simplifying trips to the airport, Axle is a web-based application that will eventually consolidate longer road trips to a variety of destinations. This week, B and Scot talk about Axle’s unique experiences at Techstars, the difficulty they had making pivots from one model to another, the ways in which they selected Pittsburgh and other markets they’ve considered.
Our friend Day is back to talk about a new beer festival he's building with friends.
NSFW - This week: Day Bracey - one half of the Drinking Partners podcast - is in to talk about Fresh Fest, an entrepreneurial new beer festival he is launching with partners and friends. Since Day is our good friend and Epicast Network neighbor, we’re giving his new venture the Pitchwerks treatment! Scot and Day get into the details on what the festival is, and how they communicate their unique value to all the beer-heads that might be interested. Bonus this week: Watch the Drinking Partners and Fresh Fest social media accounts to see custom pitches that Scot came up with to change up Fresh Fest’s messaging and help his friends to sell more tickets.
Slideshow: We came up with pitches for Fresh Fest 2018!
Allison and her engineered fabrics are bringing a five-year plan to fruition!
Happy 4th! If you were going to buy a bedding set right now, what would you be looking for? No matter what answer you came up with, chances are that “high tech features” wasn’t on the list. It's unexpected. The industry is kind of in a rut. A long history and familiarity with this product makes us think about price first. This week, we meet Allison Howard, Founder & CEO of Auratek Textiles, who took her chemical engineering degree and unique observations on skincare and turned them into a long-term business endeavor that has spent years in development. Auratek is now ready to reveal itself as a performance fabric maker for skin care applications, and Scot sits down and speaks with Allison about how she got her new materials in front of the right people to get to this point.
Some weeks you get a meal. This week you get a buffet!
SO VERY MUCH THIS WEEK! Nick Comanici, the Chief Marketing Officer of Carney, comes in to talk about his perspectives on what works and what doesn’t. Nick has a couple of mantras. The first one - “Do the Hard Thing” - fits perfectly here in Pitchwerkstown. The second - “Email is NOT Dead” - has statistics and results from "The Daily Carnage" to back it up. In a wide ranging conversation, Nick and Scot cover opinions on recruiting marketers, on building an email list, brand awareness versus funnel metrics, punk rock, movies, and overnight success schemes. You’re definitely getting your money’s worth this week!
Krystle's back, after producing a reality show and changing her business!
Everybody loves Krystle - and part of that is because she’s a truly open book. When we last heard from Krystle, she had a different last name, had just quit agency life, and had gone out on her own. Her entrepreneurial adventures set her on the path to becoming the production manager on the first season of TV’s “Restored by the Fords”, and everything was going great. During this visit, Krystle talks about confidence, unexpected changes in your life’s plan, a new entrepreneurial venture, and some of the many nuances of social media and social listening. This episode is PACKED with good stuff!
Arieca's "Thubber" product is ready to sell - but how do you get manufacturers to buy?
This week, Scot indulges his obsession with materials startups by hosting Carmel Majidi and Navid Kazem, the founding team behind Arieca, who recently took up residence at Alphalab Gear. Arieca’s “Thubber” product is a soft non-brittle rubber product that can conduct heat or electricity. Regular rubber doesn’t conduct very well at all, and the few conductive rubbers that are currently available on the market are too brittle for the kinds of applications that Thubber was designed for. Scot talks to the two men about their plans to raise Thubber’s profile, drive adoption, and sell the new material to manufacturers.
Explaining a vision of human augmentation technology can be...complicated.
It’s always fun to check in with the people that are doing REALLY difficult pitches, so we brought Ryan O’Shea, spokesperson for Grindhouse Wetware and the host of the Future Grind podcast (futuregrind.org) to come in and talk about ideas like human augmentation, implantable tech and biohacking. Ryan and Scot spend considerable time deconstructing the various things that make these ideas icky and foreign, despite their promise, and examine the ways that a product concept can move from being scary and foreign to being accepted and even ubiquitous.
With over 15k users in almost 2 months, DestyDo sets a great example.
This week, we take a look at cruise startup DestyDo, a startup that recently launched after careful long-term planning and methodical execution. Cofounder Tyler Pratte is in charge of the company’s sales and marketing, and in his short visit to the Epicast studios, he offers Pitchwerks listeners a very clear picture of how orderly a startup launch can be. Tyler candidly discusses DestyDo’s partnerships, initial product outline, prototyping, market validation and messaging in an episode that might make some people very jealous.
Spare Change has grown a lot! Look out for their new show, Food Rescue Heroes!
It’s been nearly nine months since Josh Corcoran last appeared on Pitchwerks, and he’s been very busy in the interim. Josh and his friends at Spare Change (sparechange.tv) have begun their second season of their web series, which combines music and charity to create viral videos. The second season is more complex than the first, as the new season’s first episode sends the gang to Michigan in a loaner RV from Cruise America. The new season gets even more complex when you realize that Spare Change is about to launch a new series called Food Rescue Heroes, based on the popular 412 Food Rescue charity. This week, Josh takes us through what’s been changing, and how he’s managing everything.
This week features a diverse set of trade show pitches.
We're taking the show on the road! We’re at Pittsburgh’s David L. Lawrence Convention Center to speak with some of the businesses represented on the floor of the Pittsburgh Business Show, where none of the booths has been prepped to be on the show. Scot speaks with seven different businesses, from food tech to coworking, to hear seven different pitches and how the booth representatives deal with probing questions under pressure. Featured companies include Darieth Chisolm’s 50 Shades of Silence, coworking provider Industrious, and our friend Priya Amin who happens to be working the Flexable booth when Scot comes calling.