Branding, Communications and Marketing with Four Heavyweights!
Thrival 2017 Panel - “It’s Not Just About the Tech” - Pitchwerks #53
Earlier this year, Scot got a call. It was Kenny Chen, Program Director for Ascender, past guest (Pitchwerks #45), Thrival mastermind, and all-around great guy. Kenny wanted Scot to moderate a panel called “It’s Not Just About the Tech” at Thrival Innovation, featuring some seriously amazing guests:
Acting & Improv Coach Scott Nunnally Comes In to Talk about Team Presentation!
We’ve seen the parallels between presentation and stage performance before - so this week, we brought in an expert on acting and improv. This episode features Scott Nunnally, a thoroughly experienced teacher of acting and improvisation, as well as the host of the new YouTube movie review series “Something’s Spoiled”.
Mr. Nunnally explains how to work as part of a team, on stage or in the boardroom, and discuss a range of useful topics, including what makes a good teammate, audience reactions, and how relaxation affects performance.
MacTaggart brings in help to talk about clothing and fashion!
You knew we’d get here eventually - dressing for success! But, as all things, we prefer to put our own unique spin on the topic. This week, fashion designer Kiya Tomlin stops by the Epicast Studios to talk to Scot MacTaggart about her Uptown line (uptownsweats.com), which clothing rules are changing, and which ones shouldn’t.
Kiya hopes to make Uptown a household name, indispensable to modern women, and available in department stores. In the second half of the show, she and Scot discuss how those goals might be broken into smaller ones - and develop two or three ideas as takeaways.
Pitchwerks and Going Deep: Our 50th Episode Crossover Extravaganza!!!
In a very special crossover event this week, Scot brings in Aaron Watson, a successful and well-rounded podcast host who has nearly 250 episodes on the books, and then immediately sits down with Aaron for an episode of Aaron’s own show, Going Deep.
Aaron is a genuinely curious host and entrepreneur who has built a brand around quality information, direct from the source. Always working to hone his craft, Aaron reveals the shows and hosts that he listens to himself, and talks quite a bit about how he has been able to land interviews with some of the world’s foremost experts across a number of fields.
Be sure to check out Going Deep with Aaron Watson today to find out what happens when the table flips, and Aaron starts asking the questions!
Check out the follow-up on Aaron's show by clicking here.
Peer into the head of a founder who really doesn't fear failure.
Fearless founder Erica Peterson visits the Epicast Studios to talk about her personal perspective on starting new projects. Erica is known for Science Tots, a non-profit STEM program for younger kids, and Moms Can Code, a membership organization that connects women that want to explore how software gets written.
This week, Erica tells Scot about how she chooses projects, the value of jumping right into them, and the differences between for-profit and non-profit organizations. Later, the pair delve into a more universal conversation about what dads need to know about the Moms Can Code experience.
Don't even think about crowdfunding until you know the whole story.
Matt Verlinich - Verlinich Labs - ClearIce.Rocks - Pitchwerks #48
Crowdfunding. Everyone is talking about it - from students in entrepreneurial programs to established businesspeople - but most people don’t know anyone who’s actually been through it.
Enter Matt Verlinich of Verlinich Labs. As a single member LLC, Matt ran a very successful Indiegogo crowdfunding campaign, selling a tray that lets people make crystal-clear ice cubes at home. The effort paid off. The product made its way into 56 different countries.
This episode, Matt tells Scot about the all ups and the downs - with a focus on the surprising things you wouldn’t have guessed.
Hail to Pitt! Serial entrepreneur and accelerator exec Greg Coticchia is in the studio!
Few people have earned more entrepreneurial merit badges than this week’s guest has collected. Greg Coticchia, the Director of the University of Pittsburgh Innovation Institute’s “Blast Furnace” student accelerator program, is now giving students the benefit of his experience, giving back to the community after having been in startup mode for decades.
Greg has raised nearly $100 million in funding for his various startups, earned some massive exits, and had some...learning opportunities along the way. Seven years ago, he settled down for a one year contract with the University’s new Blast Furnace program, and now he’s taking applications for BF Cohort #6 and teaching MBA students about marketing.
This week, he sits down in the Epicast Studios and tells Scot MacTaggart his secrets of pitching anyone - from an angel investor to a large client. Don’t miss it!
Choose the path that's right for you. Jackson explains how he did it.
This week’s guest, Queble Technologies (www.queblesolutions.com) CEO Jackson Wang, owns a software firm that develops apps and websites for startups and early stage companies.
Jackson offers Pitchwerks listeners bluntly honest insights and advice. At 10, his family sent him to live on his own in Shanghai, in pursuit of better education and opportunities. Now at the ripe old age of 25, he is living on the opposite side of the planet, he’s been educated in three countries, and he has learned some of entrepreneurship’s hardest lessons, and he shares them openly on today’s show.
Kenny was quite the introvert when he was younger. Now he's a well-known face.
The Thrival innovation and music festival is coming up at the end of September! Now seems like the perfect time to talk to Kenny Chen, the socially-minded program director of Ascender, the economic laboratory that brings the event together each year.
Kenny and Scot start out discussing Kenny’s adventurous transition from school into the workforce, covering “rejection therapy”, dance parties, Hong Kong and Pittsburgh. Before long, they’re on to what Thrival truly represents, how it connects to Ascender, and ultimately they work together to craft a concise definition of Ascender’s mission, in a fun and friendly pitch dissection segment to close out the show.
Table Ten: The band that became a business by giving money away
On this episode of the Pitchwerks Podcast, we’re digging into a web series called Spare Change (sparechange.tv), which started off simply with a band called Table Ten, but it has been growing into a show and a business. Start with a band, then add in a non-profit cause, and local businesses, and watch them come together to create entertainment that profits all three groups.
This week, Table Ten’s Josh Corcoran and production prodigy Taylor Mantick come into the Epicast Studios to visit Scot MacTaggart and talk about the business model that has taken shape, the rules the band has set for themselves, and what the future might hold for the band that became a business by giving money away.
|Pitchwerks - Presentation for Startup, Sales & Marketing Pros||
The Pitchwerks Podcast