Mila Sanina of PublicSource(.org) educates us about the intersection of newsmedia and corporate communications
News media has the ability to make and break businesses and organizations of all types and sizes, yet many of the people in those organizations don’t really understand how newsrooms work, or the appropriate ways to be heard.
We decided the best way to find out was to ask questions of a local expert. Before Mila Sanina became the executive director of the non-profit PublicSource(.org), she worked at CNN, PBS NewsHour and the Pittsburgh Post-Gazette. She came by the Epicast Studios this week to speak with Scot about accuracy in reporting, advertiser influence, and best practices in submitting press releases.
The Outsourced Sales Manager helps us to find new customers - Pitchwerks #23
Remember Lisa Davidson of The Outsourced Sales Manager? She was last in the Epicast Studios for our two-parter with BoXZY in Pitchwerks #7 & #8. Today, Lisa drops in to talk about prospecting - the art of finding new customers. Lisa and Scot talk LinkedIn, gatekeepers, and the right mix of ingredients needed for a cold call to go well. Whether you’re just getting started, or want to learn the new fundamentals, this episode will help you to fill your funnel and close more deals!
John Seiffer brings infectious energy into the Epicast Studios this week!
Consultant John Seiffer of CEOBootCamp.com likes to say that he helps businesses through “puberty” - a period where they are becoming what they will ultimately become. This week, John steps behind the mic to talk about making success predictable - and while his specific area of expertise is in guiding companies, many of his observations are valuable for individuals too.
When he’s not working with clients, John spends time as an engaged member of the Pittsburgh Entrepreneurs Forum (pghef.com) and its various events.
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Who knows high-stakes pitching better than a decorated trial lawyer? Jason Matzus, a “PA Super Lawyer” and instructor at the University of Pittsburgh, was kind enough to drop in and spend some time in the Epicast Network studios to talk pitchcraft.
When you present your ideas in a personal injury case, there’s little room for interpretation on how it went. The outcome is clear and the jury’s not looking to protect the lawyer’s feelings. Attorney Matzus offers “clear, cogent and concise” advice for making a successful case.
The Pitchwerks Podcast holds special respect for sales pros like Krystle Nirschel, who actually sells the sales pitches that brands need to make their case. Krystle handles both sales and production for Cold Spark Media, meaning that she is bringing in new clients and then overseeing the creation of the videos and other media that they’ve commissioned.
Krystle and Cold Spark used the company’s early success in winning political campaigns as a springboard to win new accounts in more traditional arenas. For this, the 20th episode of The Pitchwerks Podcast, Krystle visits Scot and The Pitchwerks Podcast at the Epicast studios to talk about what it takes to sell - and then construct - winning media campaigns.
Tax season is upon us! CPA Shawn Giewont stopped in to make some suggestions.
Whether you’re starting a new manufacturing company or coding an app as a side hustle, you’re probably not an expert on taxation or finance. So do youreallyknow the implications of the decisions you’re making?
28-year-old CPA and entrepreneur Shawn Giewont drove 150+ miles from Brink & Giewont HQ in Erie, PA to the Epicast Network studios in Pittsburgh. Shawn sits down with Scot to kick off Tax Season 2017, talking about common mistakes, 1099s and the genius of coworking.
This episode is LOADED with good information for those of you trying to build a brand!
You have never heard of Kelevra Ideas, because even though they’re a marketing firm, they don’t really market themselves. Kelevra co-founder Bill Fletcher visited Scot MacTaggart and The Pitchwerks Podcast at the Epicast studios to talk about how he and his partner Marcus Miller earned a reputation for social media and digital marketing among some of the largest non-profits and charitable organizations in the country. Bill and Scot discuss the Kelevra’s history, their “6X ROI” approach, and how exactly they built their startup into a name brand in just six years.
Last week, we talked to Yvonne Campos about her new women-oriented angel investment group, the Next Act Fund. This week, Scot helps us all to get to know her a little better - from the nationally renowned market research firm that bears her name, to the Women President’s Organization and how things are changing for our daughters.
Like many of the generous guests to appear on The Pitchwerks Podcast, Yvonne is kind enough to provide her email address to the Pitchwerks audience, and offers assistance to those that might need it.
Did you know that 99% of venture capitalists and 86% of angel investors are male? Believe it. Today’s guest is Yvonne Campos, and before she started the Next Act Fund, she ran her own successful market research firm for 30 years. She knows numbers and how to read them, and those figures are the only explanation she can come up with when asked why so many good female-run firms aren’t getting enough investment dollars. Yvonne and her partners aren’t saying that there’s a conspiracy or anything, they’re just acting on the data. The Next Act Fund is by women and for women - and it invests in opportunities that others sometimes don’t see. (We may look like marketing geniuses for releasing this right after last weekend’s widely popular Women’s Marches, but it’s just a lucky coincidence. This episode was scheduled a month in advance!)
Fred Sargent has seen it all. And he's coming in to share it with the pitchcrafting community here on the Pitchwerks Podcast!
As the former CEO of a nationally ranked electrical contracting firm, Fred Sargent knows quite a bit about the various facets of American business thinking. Over the past 25 years, Fred has built and explored a deep passion for the service industry, and how it can improve our businesses and our collective future.
Fred’s visit to the Epicast studios includes some of the pitches for his newest venture, Great Service Forums, and to discuss how the service or support department of your business may be the secret to that next big sale you have your eye on.