Connie has over 20 years of experience in major gifts - find out how she does it!
Connie Cavrich, Regional Philanthropy Officer for the American Red Cross, sits down in the Epicast Studios with Scot MacTaggart this week to talk about corporate fundraising and volunteer recruitment. Connie works on a different kind of sales than most of us engage in, but offers useful insights about connecting with your client.
This week’s show is also valuable in that it helps to explain the mission and programs of the American Red Cross. We are living in a time when many of our neighbors just assume that the Red Cross is government funded (it isn’t) or assume that the Red Cross is only mobilized for major events like hurricanes (they deploy literally every day).
We hope that you’ll enjoy this week’s show and learn from Connie’s insights, but we also hope you’ll consider engaging with your local Red Cross office as well.
Two years old. Cash flow positive. Boosts customer engagement 11X!
It takes a minute for people to understand exactly what Qlicket does. They understand all of the words individually - wi-fi, survey, service recovery - but something happens when those words get strung together the way Qlicket does it. Maybe it’s because they DO understand the individual terms, and expect the story to go a different way than it ends up.
Vivek Kumar is the CEO of Qlicket, a guest wi-fi system that asks you to rate your experience in the establishment before joining the network. Adding this simple step to the standard process gives business owners the chance to fix things that are bugging you - before you leave unhappy. Vivek comes into the Epicast Network studios to talk to Scot MacTaggart about the product’s success in hotels, its history, and its plans for expansion.
Alan Houser comes in to explain how communications consultants think.
Pitchwerks host Scot MacTaggart has an emotional relationship with the English language, and this week’s guest Alan Houser comes into the Epicast Network studios to balance things out with a more analytical approach. Alan is a technical writing consultant. His firm, Group Wellesley, helps companies to create, edit, translate and just generally manage the very important documents that businesses depend on.
Alan has a successful consulting practice, and is a past president of the Society for Technical Communication, and the two men spend some time discussing the sales and marketing efforts that success was built on.
Sure, we know you’re not a technical writer, but this week’s show is about more than that. MacTaggart and Houser discuss the very nature of business communication, and their analysis turns up interesting insights throughout the show.
Software and marketing pro Mike Neilson is now an electrical hardware entrepreneur
If you’ve ever doubted yourself at work, be sure to listen to this week’s show. Mike Neilson’s fields of expertise before setting out on his own were business software and marketing. Two years ago, he launched a product called Switcheroo (switcheroo.com), and it required very different expertise - electrical engineering, intellectual property, industrial design, manufacturing, distribution and retailing.
Mike’s story is a great one, perfect for The Pitchwerks Podcast. It’s about making a plan and sticking to it - adapting when necessary - until all the tasks on the list have been checked off, and you’re finally satisfied.
Mike Stafiej tells us the plain truth about his strategy - including his mistakes.
Mike Stafiej, the president of PICLIF(.com), knows that a lot of disruptive young B2B companies start off with the assumption that they will continually need to check in on their clients over a period of time - a model where a lot of “account managers”, “customer success” people, and “client satisfaction” staff need to be hired.
Mike set PICLIF up to be different. Together with his trusted advisors, Mike built PICLIF to grow quickly. The company uses a B2B technology sales model to sell to funeral homes, but rather than pinning their hopes of success onto a large scale field team’s ability to upsell and after-sell, they are working a high-speed market penetration strategy instead.
The young president didn't grow up in the business. He candidly admits that he's "still learning" about PICLIF's market, clients, and ultimate end users - and that in the past, he had confused the clients with the ultimate end users. Mike's open nature and humility are helping PICLIF as it quietly grows into a disruptive force in an overlooked industry.
How do policies get set? Through meetings and research.
GIS Associates is a government-relations firm, and vice president Peter Madaus has been there for 18 years. If you don’t know what that means, or what he does, you’re not alone. Apparently a lot of people have this problem, so it’s good we’re doing a show about it.
Like a lot of lobbyists and government consultants, Peter doesn’t enjoy prospecting and selling. He’s totally comfortable working with representatives and senators, but when it comes to approaching prospects and seeking out new work, he’s just like the rest of us. Peter and Scot talk about using a “referral first” strategy for initial conversations, and also spend time discussing how entrepreneurs might use government relations services.
Years of civic tech work are paying off - Resistbot has found a huge audience.
This week, Scot goes to San Francisco to chat with his old friend Jason Putorti, a well-known and respected interface designer & civic technology innovator. Several of his past projects have been aimed at solving issues in civic engagement, but his latest one is creating a nationwide buzz.
Created in collaboration with Eric Ries and a large and cast of volunteers, Resistbot (text RESIST to 50409) connects users to elected officials whenever the mood strikes. It’s different from Jason’s past civic tech projects, in that there’s no website, mobile app, or specialized interface - Resistbot is a chatbot that works over whatever SMS chat app you already have on your phone. For bonus points, it works on Facebook Messenger and Amazon’s Alexa-enabled devices too.
You have to love the tagline "Deliver Results Without Increasing Overhead"!
For some reason, everyone loves talking about money. They want to hear how to save it, how other people spend it, how to make more of it. Time is another question though. You start telling people how to save time - or how you spend your own because you can’t make any more of it - and they roll their eyes at you.
So, FINE. This week’s guest is David Oshlag. He’s a successful marketer, product manager and consultant who has mastered the art of saving both money and time. About five years ago, David and some friends started W5 Templates (W5Templates.com), an offshoot business from their original venture, Project Marketing Associates (projectma.com) that gave small teams and businesses some easy, dashboard-y CRM and project management tools to save time and money.
Invest In Her assists female business owners with experience and cash prizes.
This week, Samantha Bute Hartzman from Invest in Her (weinvestinher.org) stops into the Epicast Studios for a fun show with good chemistry. The two talk about the pitch competition Invest in Her is known for, the problem it is intended to solve, and how people get ready.
Sam and Scot talk about Sam’s top frustration - women thinking they aren’t ready to pitch their businesses - at length. It’s a fun, frank, collaborative conversation where the host and the guest pull no punches as they try to find ways to help Invest in Her and address its core mission.
Krystle is back - and has her own shop now!
Old friend and past guest Krystle Nirschel was on the show about three months ago, and apparently caught the entrepreneurial bug during her visit. Originally invited on to talk about selling and producing marketing videos, Krystle has since gone out on her own, offering video, social media and ad buying services.
Two weeks into her new venture, Krystle already has three clients - and the company doesn’t even have a name yet. Krystle comes into the Pitchwerks to talk a little bit about naming her company, crafting her new pitch, and planning for the future.
Oh, and if you’re from GrubHub, she wants to talk to you. Mostly about food it seems.
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The Pitchwerks Podcast