Anessa Fike - Fike and Co - Pitchwerks #157

Anessa is a pro, so she calls it "employer branding", but it feels a lot like marketing.

Whether you call it “people operations”, “human resources”, or something else entirely, you have to admit that there seems to be a lot more marketing floating around in the department that deals with people and talent and such lately.  This week’s guest is Anessa Fike, the founder and CEO of Fike and Co, and she’s here to tell Scot MacTaggart all about that marketing mindset that has taken hold, and is now called “employer branding”. Anessa was once in charge of recruiting for The Motley Fool, one of the best-loved employers in the country, and has shared her knowledge with employers of all sizes ever since.