WebKite uses machine learning to provide an unfair advantage in Google ads.
Those of you that like the harder content are going to love this week’s show with Maddi Love, the director of sales at WebKite. Maddi is a true professional that was raised under strict sales processes, and she’s now working to help sales and marketing teams to find what she calls “purchase-ready buyers” faster than ever. WebKite uses machine learning technology to compose hundreds of thousands of ads that attract buyers to specific items in your inventory, and the effects are stunning.
Have Fun Do Good has built a perpetual-motion sales engine!
When you’re making a travel and leisure purchase decision, how do you gather your list of products and services to consider? This week’s guest has a strategy that seems pretty solid. Adam Kunes and Have Fun Do Good (havefundogood.co) work in the “volunteer travel” space, and they know that you’ll be attracted by great photos and satisfied customers - especially if those satisfied customers happen to be your friends and family. Adam and Scot start by talking about leaving a job you hate to start a humble new company (even if it’s in a “jank RV”), and move on to what the photography and video gives the prospective client, and the company’s history of rock-solid reviews.
START OUT STRONG in a new role!
THE OUTSOURCED SALES MANAGER RETURNS! Lisa Davidson is back in the house, and this time we’re talking about how to start a new job where you have to bring in new customers. Lisa and Scot talk about everything, from the time-honored 30 / 60 / 90 plan to setting a pace, showing progress through promising failures, and even a clever tactical approach that Lisa started out using with business owners, technical founders and operations managers. It’s always fun when Lisa’s around, and we think you’ll learn some things too.
BOOK LAUNCH ON PITCHWERKS! BOOK LAUNCH ON PITCHWERKS!
Rachel's 18 month journey is about to take a giant leap forward!
This week we hear from Rachel Reid, the young, driven founder of Subtl Beauty (subtlbeauty.com), and then starting tomorrow (9/20/2018) we will all be able to follow along in real life, in real time to see how her Kickstarter product launch fares. Rachel’s an open book. She shares a number of useful anecdotes about how a fairly risk-averse corporate employee moved on to build a company, a product line and a pitch out of a hack she put together just for her own life. Listen to the show and then - starting tomorrow - follow Rachel’s journey through Kickstarter to find out whether that pitch resonates with real customers.
Lots of laughs this week! Nadyli is a warm soul, on an important mission.
Fun show this week, as Nadyli Nuñez and Scot MacTaggart enjoy each other's company, perhaps too much! The fast friends talk about the UpPrize pitch competitions, the well-funded and socially responsible results of the combined efforts of BNY Mellon and the Forbes Funds to empower people that are working to assist non-profits and at-risk populations. Nadyli is a great guest, serving up a buoyant enthusiasm as well as shrewd analysis as she explains how UpPrize got where it is now, and how the program plans to expand.
Break out the bubbly - we're celebrating Pitchwerks #100!
Holy hell, we made it. Episode 100. We decided against making too big of a thing about it. In fact, this would be a totally regular show if we weren’t drinking champagne. Staying fairly true to form though, we drank the champagne out of whiskey tasting glasses, and talked to our old friend Kenny Chen about how he might pitch the speakers and panels at this year’s Thrival Festival to the people who might not have thought about attending. Kenny’s been up to a lot since we last spoke to him, getting a title bump to “Innovation Director” at Ascender / Thrival, getting deeply involved as an XPrize ambassador, and even working with the United Nations on AI for Good initiatives. Kenny’s a tremendous person, and we’re glad he joined us for our biggest milestone yet.
Interphase Materials: Young Company, Fast Track
THIS WEEK: Dr. Noah Snyder gives us an inspiring peek into Interphase Materials, a company that specializes in the many places where technology interfaces with biology, which makes for a wide-ranging set of applications. During this week’s show, Noah speaks with Scot MacTaggart about how Interphase improves outcomes in medicine, and improves the efficiency of both Navy ships and HVAC systems. Be sure to listen for Noah’s advice about customer discovery, the pitfalls of startup fashion, and the quest for true purpose he thinks is key to his happiness as well as his success.
Just for Fun - The BASF ad we referenced during our conversation:
Ignorance is no excuse! Sales & marketing managers need to understand GDPR.
Remember a couple of months ago when all of a sudden you got emails from every website you’d ever heard of, telling you that they were updating their privacy policies? You can thank the EU for that. The General Data Protection Regulation (GDPR) got everyone’s attention, but apparently not long enough to make sure that everyone knows what it is and how it works. That’s where this week’s guest Mark Bursic comes in. Mark is the founder of Critical Syntax, a company that focuses primarily on WordPress websites, and on September 11th, 2018, he and his colleagues are hosting a webinar on this very topic. We asked Mark to come into the studio and give us a sneak peek at the information he’ll be sharing, and explain GDPR to the Pitchwerks audience - including the financial risks of ignoring the problem.
Steve is co-founder of Vezt, a way fans can buy into their favorite song's royalties!
This week’s show is an absolute monster. The Vezt platform is a way for artists and creators to raise money - similar to the way an IPO works - by putting the royalty rights for songs, albums or full catalogs onto an open market. This week’s guest is Steve Stewart, a music industry veteran whose credentials include 10 years managing a little band called Stone Temple Pilots. But Steve now spends his days explaining the virtues of fractional ownership and Ethereum blockchain technology. This week also marks the first guest co-host in Pitchwerks history, as the multi-talented Lyndsey Smith returns to the studio to help Scot to measure Vezt’s appeal to musicians. Together, Steve, Lyndsey and Scot discuss the recording industry’s problems, Vezt’s attempts to solve them, and what the future may hold.