The Climate Reality Project - Policy activism training for normal, concerned people
Nearly all climate scientists agree that climate change is real and driven by human activity. Even if you don’t believe that, you have to admit that reducing pollution and preserving natural resources are good goals anyway. Here in the US though, the climate change and pollution questions have gone political, and this has stalled some of our efforts to improve on the situation.
That’s where Stacie Paxton Cobos, the Senior Vice President of The Climate Reality Project (www.climaterealityproject.org) comes in. Stacie and the Climate Reality Leadership Corps came to Pittsburgh’s David L. Lawrence Convention Center, and they were kind enough to accommodate us in talking about how the organization teaches activists to de-politicize the issue and convince their fellow Americans to demand progress.
This episode, Stacie talks with Scot MacTaggart about the various ways that the mission can be framed, the persuasive methods employed around science and policy, and the ways in which audiences evaluate those efforts.
WINNERS: FizzPop (product) - Moms Can Code (service) - Global Wordsmiths (fan vote)
If you remember Pitchwerks #33, when Samantha Bute Hartzman told us about the Invest In Her women’s pitch competition, you know that it’s a popular event - and growing. This week, we take a unique approach to covering the finals, speaking to each contestant right as they come down off the stage. Stomachs jumping, hearts racing, tongues tied, they are rushed from the stage back to the Pitchwerks Podcast media booth for a surprise interview. Like the finalists they are, they actually do a really great job. This year’s finalists:
It's been a while since we did a sales and marketing werkshop!
Matt Vendeville has a big, ambitious startup idea...but he’s 24 years old, and he lives in Pittsburgh, which is suffering a serious shortage in angel investment right now. Rather than complaining about this fact, Matt built that shortage into his planning. He started a socially conscious company called Circa City Apparel with the intent of using that company’s profits to fund a larger, more complex endeavor later down the road.
This week, Matt comes into the Epicast studios for a “Werkshop” with Scot MacTaggart, in the hopes that he and Scot can develop strategies that will grow Circa City as fast as possible, and get his stealth startup off the ground.
What a difference a year can make!
BoXZY and Olga Pogoda are back! How can this be, you ask? Well, Olga’s a crowdfunding consultant now, and BoXZY is launching a new 3D printer product, which they were willing to discuss with Scot. Kind of. Check out this extended-length episode to find out what our friends Joel Johnson and Hadley Pratt have been up to over the last year, how Olga plans to help them with their upcoming Kickstarter, and what everyone has learned along the way!
Christine offers up secrets for verifying market data!
Over the last three years, Christine Iksic has been doing two jobs. One as “The GPS Lady” for Precision Laser & Instrument, selling the Trimble GPS to businesses that need high-accuracy location tech. The other job got her a spot on this week’s show though: she is the co-founder of the Three Rivers Outdoor Company, which just launched an Indiegogo campaign at its retail pop-up, “Gearfest”, on October 14th.
This is a great episode, because Christine used all that mapping knowledge she’d built up in the GPS business to validate her market research and to identify the best locations for a retail location. Christine represents the best of both worlds - a great energy and passion for what she’s doing, and a smart, analytical approach to strategy.
Check out the crowdfunding campaign (and interesting reward strategy) for the 3 Rivers Outdoor Company here:
Branding, Communications and Marketing with Four Heavyweights!
Thrival 2017 Panel - “It’s Not Just About the Tech” - Pitchwerks #53
Earlier this year, Scot got a call. It was Kenny Chen, Program Director for Ascender, past guest (Pitchwerks #45), Thrival mastermind, and all-around great guy. Kenny wanted Scot to moderate a panel called “It’s Not Just About the Tech” at Thrival Innovation, featuring some seriously amazing guests:
Acting & Improv Coach Scott Nunnally Comes In to Talk about Team Presentation!
We’ve seen the parallels between presentation and stage performance before - so this week, we brought in an expert on acting and improv. This episode features Scott Nunnally, a thoroughly experienced teacher of acting and improvisation, as well as the host of the new YouTube movie review series “Something’s Spoiled”.
Mr. Nunnally explains how to work as part of a team, on stage or in the boardroom, and discuss a range of useful topics, including what makes a good teammate, audience reactions, and how relaxation affects performance.
MacTaggart brings in help to talk about clothing and fashion!
You knew we’d get here eventually - dressing for success! But, as all things, we prefer to put our own unique spin on the topic. This week, fashion designer Kiya Tomlin stops by the Epicast Studios to talk to Scot MacTaggart about her Uptown line (uptownsweats.com), which clothing rules are changing, and which ones shouldn’t.
Kiya hopes to make Uptown a household name, indispensable to modern women, and available in department stores. In the second half of the show, she and Scot discuss how those goals might be broken into smaller ones - and develop two or three ideas as takeaways.
Pitchwerks and Going Deep: Our 50th Episode Crossover Extravaganza!!!
In a very special crossover event this week, Scot brings in Aaron Watson, a successful and well-rounded podcast host who has nearly 250 episodes on the books, and then immediately sits down with Aaron for an episode of Aaron’s own show, Going Deep.
Aaron is a genuinely curious host and entrepreneur who has built a brand around quality information, direct from the source. Always working to hone his craft, Aaron reveals the shows and hosts that he listens to himself, and talks quite a bit about how he has been able to land interviews with some of the world’s foremost experts across a number of fields.
Be sure to check out Going Deep with Aaron Watson today to find out what happens when the table flips, and Aaron starts asking the questions!
Check out the follow-up on Aaron's show by clicking here.
Peer into the head of a founder who really doesn't fear failure.
Fearless founder Erica Peterson visits the Epicast Studios to talk about her personal perspective on starting new projects. Erica is known for Science Tots, a non-profit STEM program for younger kids, and Moms Can Code, a membership organization that connects women that want to explore how software gets written.
This week, Erica tells Scot about how she chooses projects, the value of jumping right into them, and the differences between for-profit and non-profit organizations. Later, the pair delve into a more universal conversation about what dads need to know about the Moms Can Code experience.
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