Gina Vensel - Sensi Pittsburgh - Pitchwerks #153

Recruiting advertisers.  New magazine.  Pro-cannabis magazine.  These are all hard.

There was a time, not that long ago, when selling ads and sponsorships in a “pro-cannabis lifestyle magazine” would have sounded like an insurmountable challenge in Western Pennsylvania.  Things are changing though, because Gina Vensel is bringing Sensi - a free, pro-cannabis lifestyle magazine - to her hometown of Pittsburgh. Gina has assembled the sponsors and advertisers necessary to make Sensi Pittsburgh successful, and this week she answers Scot MacTaggart’s questions on messaging, strategy and how Gina and her team target prospective clients as they build the Pittsburgh version of a well-known publication.