Trial lawyer Jason Matzus promises that complexity will kill your pitch - even in court. Pitchwerks #21

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Who knows high-stakes pitching better than a decorated trial lawyer?  Jason Matzus, a “PA Super Lawyer” and instructor at the University of Pittsburgh, was kind enough to drop in and spend some time in the Epicast Network studios to talk pitchcraft.

When you present your ideas in a personal injury case, there’s little room for interpretation on how it went.  The outcome is clear and the jury’s not looking to protect the lawyer’s feelings.  Attorney Matzus offers “clear, cogent and concise” advice for making a successful case.