Zak Slayback is an author and speaker with smart tips for efficiency at work.
Watch out at work - this episode has some explicit language.
Zak Slayback may loathe the way the educational system typically works, but he has legions of educators that love him. Scot MacTaggart invited Zak to come into the Epicast Studios because of his charming, tireless efforts as a successful author, speaker and general “re-thinker”. This week, Zak and Scot sit down and discuss ways to rethink how you send emails, how to overcome a lack of willpower, and how a King Slayback would decree that education should be changed.
The audience asked for Adrich - so we got them!
Some of you asked to have these ladies on the show - and we’re delivering! Adhithi Aji is the founder and CEO of Adrich (adrich.io), and Janelle Aslam is the company’s Chief Marketing Officer. Both of these women are well-educated product managers with hands-on experience in major companies you’ve heard of. Now they’re here in the Epicast studios, speaking with Scot MacTaggart about their collection of automated tools for the collection and analysis of real-life usage data, bringing consumer packaged goods (CPG) closer to online industries in terms of understanding the buyer.
If there's a guest you'd like to see on The Pitchwerks Podcast, be sure to let us know through one of our many social media channels.
THIS WEEK: A fun show, but don't overlook the wealth of people & culture insights!
If you’re going to talk to a genius, pick a fun one. That’s what Kevin Kelly is. He’s a fun genius, rethinking human resources / people management rather than just trying to improve on the aging tools that surround questionable HR processes. Kevin and his cofounder Alexander are brains behind Rhabit, a software tool that solves real problems that have dogged employee assessments and development for decades. He and Scot don’t just talk management, hiring and firing though - they work on Rhabit’s pitch to customers and to investors, and Southern banana pudding comes up in more than one context.
You may need to listen to this one twice - Susan English brings a lot this week!
Get your notebook ready, there's a lot to digest this week. Susan English is the senior vice president and director of public relations and social media at the multi-talented Gatesman agency, which has won a number of recognizable, high-profile corporate advertising and PR clients (and awards) despite the fact that the firm is only ten years old.
WARNING: Susan is not messing around. You’re going to learn something this week, and probably get a few new ideas for whatever you’re working on. Susan and Scot cover a lot of different topics, and it turns out to be a master class in messaging.
The Climate Reality Project - Policy activism training for normal, concerned people
Nearly all climate scientists agree that climate change is real and driven by human activity. Even if you don’t believe that, you have to admit that reducing pollution and preserving natural resources are good goals anyway. Here in the US though, the climate change and pollution questions have gone political, and this has stalled some of our efforts to improve on the situation.
That’s where Stacie Paxton Cobos, the Senior Vice President of The Climate Reality Project (www.climaterealityproject.org) comes in. Stacie and the Climate Reality Leadership Corps came to Pittsburgh’s David L. Lawrence Convention Center, and they were kind enough to accommodate us in talking about how the organization teaches activists to de-politicize the issue and convince their fellow Americans to demand progress.
This episode, Stacie talks with Scot MacTaggart about the various ways that the mission can be framed, the persuasive methods employed around science and policy, and the ways in which audiences evaluate those efforts.
WINNERS: FizzPop (product) - Moms Can Code (service) - Global Wordsmiths (fan vote)
If you remember Pitchwerks #33, when Samantha Bute Hartzman told us about the Invest In Her women’s pitch competition, you know that it’s a popular event - and growing. This week, we take a unique approach to covering the finals, speaking to each contestant right as they come down off the stage. Stomachs jumping, hearts racing, tongues tied, they are rushed from the stage back to the Pitchwerks Podcast media booth for a surprise interview. Like the finalists they are, they actually do a really great job. This year’s finalists:
It's been a while since we did a sales and marketing werkshop!
Matt Vendeville has a big, ambitious startup idea...but he’s 24 years old, and he lives in Pittsburgh, which is suffering a serious shortage in angel investment right now. Rather than complaining about this fact, Matt built that shortage into his planning. He started a socially conscious company called Circa City Apparel with the intent of using that company’s profits to fund a larger, more complex endeavor later down the road.
This week, Matt comes into the Epicast studios for a “Werkshop” with Scot MacTaggart, in the hopes that he and Scot can develop strategies that will grow Circa City as fast as possible, and get his stealth startup off the ground.
What a difference a year can make!
BoXZY and Olga Pogoda are back! How can this be, you ask? Well, Olga’s a crowdfunding consultant now, and BoXZY is launching a new 3D printer product, which they were willing to discuss with Scot. Kind of. Check out this extended-length episode to find out what our friends Joel Johnson and Hadley Pratt have been up to over the last year, how Olga plans to help them with their upcoming Kickstarter, and what everyone has learned along the way!
Christine offers up secrets for verifying market data!
Over the last three years, Christine Iksic has been doing two jobs. One as “The GPS Lady” for Precision Laser & Instrument, selling the Trimble GPS to businesses that need high-accuracy location tech. The other job got her a spot on this week’s show though: she is the co-founder of the Three Rivers Outdoor Company, which just launched an Indiegogo campaign at its retail pop-up, “Gearfest”, on October 14th.
This is a great episode, because Christine used all that mapping knowledge she’d built up in the GPS business to validate her market research and to identify the best locations for a retail location. Christine represents the best of both worlds - a great energy and passion for what she’s doing, and a smart, analytical approach to strategy.
Check out the crowdfunding campaign (and interesting reward strategy) for the 3 Rivers Outdoor Company here:
Branding, Communications and Marketing with Four Heavyweights!
Thrival 2017 Panel - “It’s Not Just About the Tech” - Pitchwerks #53
Earlier this year, Scot got a call. It was Kenny Chen, Program Director for Ascender, past guest (Pitchwerks #45), Thrival mastermind, and all-around great guy. Kenny wanted Scot to moderate a panel called “It’s Not Just About the Tech” at Thrival Innovation, featuring some seriously amazing guests:
|Pitchwerks - Startups, Sales & Marketing||
The Pitchwerks Podcast