Alan Martello - Entrepreneur Coloring Book - Pitchwerks #116

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Dr. Alan Martello begs founders to remember their basic principles.

For the second week in a row, we’ve got a doctor in the house!  This week our guest is Alan Martello, who used his PhD in Electrical and Electronics Engineering to bootstrap, build and operate a company called Horizon Control, which he exited in 2011.  Alan has spent a lot of his time helping entrepreneurs since then, and from those efforts, the Entrepreneur Coloring Book was born. It’s a simple and direct set of exercises for entrepreneurs (and business development people!) to set their direction.  This episode features discussion on bootstrapping, finding meaning, and how your locale can affect your beliefs and expectations.