American Gas Lamp Works - Pitchwerks #113

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With 55 years of history, American Gas Lamp Works can tell us about change.

DEEP DIVE!  American Gas Lamp Works is a small Pittsburgh manufacturing company that dates all the way back to 1963.  Like any business, the company has had to grow and adapt over that time. This week, Wendy Stover and Patrick Jardini come in to tell us how AGLW has adapted before, and is now doing it again.  The conversation touches on pivoting to new sales channels, expanding the number of options available, maintaining “uncomfortable honesty” in communications, and giving the online buyer an easy way to customize their purchase.