Ingrid Cook - SHzoom - Pitchwerks #150

Ingrid and Scot talk intellectual property, mindset and debate the idea of luck!

Later this year, Ingrid Cook and the SHzoom team will bring their long-awaited “Uptime” product to market to assist fleets with minor accidents and other types of service.  Uptime’s release is the latest milestone on a 10-year journey that began when Ingrid had a regular job working for someone else. Along the way, Ingrid’s team has assembled a portfolio of patents, performed extensive customer discovery and market validation, and taken a beta version of the offering to test users.  This week, Ingrid comes into the Epicast Studios to talk to Scot MacTaggart and the Pitchwerks audience about self-discipline, to debate about luck, and talk about some of the other paths that SHzoom could have taken.