One thing we haven’t given enough time to on this show? Sales engineers. It’s a lucrative career path, and the people that do that job play a vitally important role. Meanwhile, we’ve barely mentioned them. (Sorry.) We fix that this week by talking to Lisa Conturo of the German American Chamber of Commerce, who are making a conscious effort to bring the German apprenticeship model to cities like Pittsburgh. Lisa and the GACC have actually developed a nicely compensated sales engineering apprenticeship that combines classroom learning with practical on-the-job training (OJT) that gives the learner thousands of hours of experience before they graduate.
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