Mary Jayne McCullough - Global Wordsmiths - Pitchwerks #109

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MJ McCullough reminds us all not to overlook non-English audiences!

This week, Scot is talking to Mary Jayne McCullough, founder of Global Wordsmiths, and MJ has facts on top of facts to explain how easy it is to underestimate the number of people in your audience - prospects, customers, constituents, etc - that prefer a language other than English.  And when she explains how simple her team has made it to reach those people, you may reconsider your group’s lack of a language access strategy. MJ also tells Scot about the socially conscious aspects of her business model, in what seems to be a key differentiator between Global Wordsmiths and their high-volume competitors.