Raji Sankar - Choolaah Indian Barbecue - Pitchwerks #63

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From burgers to biryani, chulha to choolaah, Raji and her team have been busy.

So here’s a puzzle for you sales, marketing and startup lovers: How do you launch an Indian fast-casual restaurant, similar to Panera or Chipotle, in an area that doesn’t have much Indian food at all?  That's not even familiar with it, really? 

​This is the main question this week.  Our guest is Raji Sankar, Co-CEO of Wholesome International, who set out years ago to launch what has now become Choolaah Indian Barbecue.  An engineer by training, Raji has worked to develop a nearly-frictionless system that allows guests who have never eaten an Indian dish to walk into a Choolaah location and order with confidence.