Leah Jakaitis - Tulco Labs - Pitchwerks #163

Leah deep dives into the complexities of understanding buyer behavior

In honor of Thanksgiving, we’re giving you a giant feast of information to sink your teeth into!  Leah Jakaitis is the head of marketing science at Tulco Labs, which uses data science to help their companies to compete in certain targeted industries.  This week, Leah tells Scot MacTaggart all about the accountability and “janitorial work” of her job, and the ways in which she sees marketing - online and offline - getting better at serving everyone involved.  ​