From burgers to biryani, chulha to choolaah, Raji and her team have been busy.
So here’s a puzzle for you sales, marketing and startup lovers: How do you launch an Indian fast-casual restaurant, similar to Panera or Chipotle, in an area that doesn’t have much Indian food at all? That's not even familiar with it, really?
This is the main question this week. Our guest is Raji Sankar, Co-CEO of Wholesome International, who set out years ago to launch what has now become Choolaah Indian Barbecue. An engineer by training, Raji has worked to develop a nearly-frictionless system that allows guests who have never eaten an Indian dish to walk into a Choolaah location and order with confidence.
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